9web today began work to design and build a new website for the Public Fundraising Regulatory Association (PFRA).
The PFRA works with charities, professional fundraising organisations, statutory regulators, local authorities and national governments throughout the UK, to regulate face-to-face (F2F) fundraising paces and to ensure the continued use and sustainability of F2F.
The new website must engender trust and confidence in PFRA as a trustworthy source of information and as an impartial regulator; provide the facility to publish excellent, high quality content that is easily navigable and deliver an engaging online experience for the key stakeholders.
We will be working with the PFRA team to define the site architecture and deliver a user-centred visual design for the site. We will then develop the site functionality on an open source content management system, putting the PFRA firmly in control of their web presence.
Ian MacQuillin, Head of Communications at PFRA, said:
We have two core stakeholders: charities that use F2F and local councils on whose patch F2F takes place. Both have different expectations of what we can do for them, which gives us a slightly schizophrenic public persona.
This is a sophisticated brief to 9web. Not only do we need a website that will allow us to provide important information to both stakeholder groups without dividing them into two separate camps, but we also need a website that will help us instill among both groups even greater trust in the PFRA in our dual roles of self-regulator and supporter of F2F fundraising.
I've got no doubt that at the end of our partnership with 9web, PFRA will have one of the best and most easily-accessible websites in the charity sector.
F2F fundraising recruits more than 600,000 new charity donors in an average year. Around 18 per cent of all current donors making regular gifts to charity have been recruited by an F2F fundraiser. Collectively, they give £10 million a month to charities.
