Everyman is the UK's leading male cancer campaign and its website needs to address the information requirements of several different audiences including people affected by male cancer, their families, people looking for further information and facts, supporters, fundraisers, corporate partners and journalists.
Homepage
Events and challenges landing page
How to perform a testicular self examination
Rachel Stevens - celebrity supporterA strategic partnership between 9web and Blackbridge Communications won the contract to redesign the Everyman website and the project was delivered in 4 phases:
9web managed the information design phase of the project and performed extensive research and end-user interviews to gather opinions from all key user groups on what information should be presented on the new site. This led to the development of personas which were used to help define the information architecture for the website.
Blackbridge then came on board for the creative phase of the project to develop the Everyman brand and create a new look and feel for the website. A number of interactive design workshops with the Everyman project team helped shape the final design which is visually appealing, clear, easy to navigate and never loses sight of its users.
9web then took the designs and built a prototype website which was subject to rigorous usability testing by representatives of all the websites key audiences. Our findings from the usability testing were then fed back into the information and creative design processes to give the final architecture and design.
The final build phase produced a standards compliant, search engine friendly, fully accessible website. Finishing touches include an interactive quiz and a powerful e-Newsletter facility for Everyman to keep all their users up to date.
Matt Hodgkinson - Creative Manager, EverymanWe selected 9web and Blackbridge Communications for several reasons. Firstly they have an excellent track record within the charity sector. They have formal project management qualifications and undertook to keep to our tight deadlines. Finally we were impressed by their standard of design which held an instant appeal as well as ensuring that the messages were easily accessible which is clearly so vital for the Everyman website.
With a large project team, and several feedback cycles, we were sceptical that deadlines could be met. However I'm pleased to say that the project went like clockwork and we are delighted with the end results.
We have continued to work with Everyman and The Institute of Cancer Research supporting various other campaigns including “Keep Your Eye On The Ball” and “SAFE: Skin Awareness For Everyone”.
We were delighted to be selected on to The Institute's roster of preferred suppliers for web design projects in May 2007 and look forward to working with them again in the future.
Following a re-branding exercise, the Everyman website has been redesigned by the in house team
